Strategic Marketing & Advertising

Best Banner Ad for Website

Finalist | Airport Car Storage Website | 2009
Finalist | Harleys Educational Website | 2008

Best Online Editorial / Blog Post

Winner | | 2009
Finalist | | 2009

Bob Hale Award - Best Advertising Campaign Across All Media

Winner | Tourism Australia - Vote the Reef | 2012
Winner | Ergon Energy - Powersavvy | 2011

Best Online Marketing Campaign

Winner | Panasonic Eclipse Live by Solar Power | 2013
Winner | Tourism Australia - Vote the Reef | 2012

Engage customers with a traditional & online marketing mix, offline & online advertising, and mobile apps, with a local Cairns marketing agency.

We are a Cairns advertising agency, including online advertising, pay-per-click advertising, Google AdWords cost management, and rich media advertising. Everything is about return on investment, so we never run advertising without Google Analytics statistics tracking reports, assessment, review and monitoring. We also offer Cairns mobile app development and Cairns business planning services. Consider a Cairns marketing agency to develop your marketing campaign, marketing strategy, and marketing mix with a combination of online marketing, traditional marketing, direct marketing, mobile marketing, internet marketing, search engine marketing, web marketing, and social media marketing.

Visual Obsession was contracted by international company Mango Communications, to produce a Video News Release (VNR), online video and photo gallery for Tourism Australia for the New7Wonders of Nature campaign. Visual Obsession was involved very closely in the creative process, they helped bring Mango Communication's vision to life. To encourage people to vote for the Great Barrier Reef to be one of the New7Wonders...
The Traditional Use of Marine Resources Agreement (TUMRA) is a product offered by the Great Barrier Reef Marine Park Authority (GBRMPA) which empowers Traditional Owners to manage their own land and sea country. GBRMPA contracted Visual Obsession to help them re-brand and become more effective in communicating the program benefits to Traditional Owners & Government. Two Visual Obsession staff presented at a...
In 2010 Ergon energy began powersavvy; a campaign which aimed to help residents in the Torres Strait & NPA reduce energy consumption in commercial business premises, government buildings and homes. Visual Obsession was approached by Ergon Energy to create 8 Television commercials and an informative DVD to convey key messages for saving power which would reflect the culture and be relatable to the Torres Strait...
Working with Diabetes Queensland and other stakeholders: Visual Obsession created a Web App out of an existing interactive Kiosk App by HITNet. The App aims to provide short, sharp and useful information to help Indigenous Australians understand and manage the various types of diabetes. This involved creating a cross­platform HTML, CSS & Javascript framework to work with any device that includes a web browser:...
Visual Obsession was contracted to provide a Facebook social media marketing for Northern Queensland Primary Health Network. In mid-2016, Northern Queensland was chosen as a destination to trial the Australian Government's new health record keeping system: My Health Record. We created a campaign that let people know that all north Queenslanders were being issued a My Health Record, and that they had until a certain...
On the 14th of November Far North Queensland was treated to a once in a lifetime spectacle: a Total Solar Eclipse. Visual Obsession, Empire Entertainment, Dentsu Japan and Panasonic Japan set up two locations; 4 Mile Beach at Port Douglas and Fitzroy Island to live stream the Eclipse using astrophotography equipment. The project’s motto was “Filming the Sun – Using the Sun”, as all of our equipment was completely...
The Visual Obsession team was contracted by Mango Communications on behalf of Tourism Australia to film and photograph the launch of Tourism Australia’s brand new campaign: The Best Jobs In The World” at AJ Hacket Bungee. The Hon Martin Ferguson AM flew into Cairns to announce the follow-up to the hugely successful “Best Job In The World” Campaign. The new competition allowed people from overseas the chance to land...
Few would argue that in this day and age it is critical for every organisation to have a visible presence on the internet. Within the last few years however, the concept of visibility has changed. Where it was previously acceptable to simply upload a website with information, and hope that people would go and find it; it has become the responsibility of the organisation to go and find the audience.That is where...
Visual Obsession have run many successful online advertising campaigns on Facebook and other social media. We can even create rich media ads with images, video and more.Why have traditional advertising methods (Yellow Pages, Billboards, etc.) taken a nosedive, while online advertising is increasing exponentially? There are four main areas where online advertising shines.1) Targeting: If you are advertising on sites...
In 2015, there are over 7 billion mobile phone subscriptions worldwide, with around 80% of Australian adults owning an internet connected Smartphone. This makes it the most ubiquitous electronic device in the world. With the increasing trend of smartphones, people are rapidly coming to expect to be able to do everything they need to do while on the move. It is critical to ensure your website can be viewed well on a...
Chris and Kevin attended Navigate the cloud with Amazon Web Services in Melbourne. Visual Obsession have been storing data on Amazon cloud over the past four years and we needed to better understand how to leverage the cloud to drive business growth and higher efficiency at a lower cost. The potential for all businesses, large and small, to lift efficiency with the use of sophisticated and scalable applications on...
Visual Obsession have been working with Bob Manning and the Unity 2012 candidates. A major hallmark of this campaign has been to avoid “putting down” rivals and instead focus on positive messages about Unity 2012 and what they stand for. Read more in our blog post.
Why Not Tours is a recently established online travel planner. Their aim is to simplify the organisation of group travel, utilizing an innovative system which allows customers to plan, manage and pay for all types of social group travel within Australia. Visual Obsession, as a Cairns website developer and social media agency, was contracted by Why Not Tours to develop a fully integrated website including the ability...