Bob Hale Award - Best Advertising Campaign Across All Media
Best Online Marketing Campaign
Visual Obsession was contracted by international company Mango Communications, to produce a Video News Release (VNR), online video and photo gallery for Tourism Australia for the New7Wonders of Nature campaign. Visual Obsession was involved very closely in the creative process, they helped bring Mango Communication's vision to life. To encourage people to vote for the Great Barrier Reef to be one of the New7Wonders of Nature, the video shows snorkelers swimming up to a temporary voting both on the Vlasoff sand cay (the most remote voting booth in the world) and voting on an iPad (lucky to have internet access).
Andy Ridley (Co Founder of Earth Hour) and Ben Southall (Best Job in the World winner) were featured. We had an overwhelming response to the finished product. Once uploaded, the photo album on the Tourism Australia Facebook received over 11,800 likes within a few days (beating their previous record of 8,000), the YouTube video topped over 5,000 views, plus the story was broadcasted on Channel 7, Channel 10, WIN TV, ABC and written about in local newspapers.
The job was delivered successfully in the tight deadline - Visual Obsession had little under 12 hours to take a team of 27 out to the reef for filming, filming aerial shots in a helicopter, flying back to the edit suite, editing the footage and photos, uploading to You Tube, Facebook, Twitter and blog at the end of the day. An assessment of the job revealed that Tourism Australia and Mango Communications were extremely pleased with the successful outcome of the project.