Kristy Vallely’s blog The Imperfect Mum is about a mother of three sharing her personal experiences: the good and the bad. The campaign was an instant success, with the blog attracting over 5,244 page views and the website receiving 2610+ visits in the first 15 days: Today, thousand of people use the site weekly. In addition to designing and developing all platforms for Kristy’s online presence, Visual Obsession has provided assistance through their customised visitor data reporting suite. Visitor statistics are gathered in realtime, so Kristy can see exactly when and where visitors are clicking from to get through to her Blog, Facebook page or Twitter stream.