Imperfect Mum Website

Best Online Editorial / Blog Post

Winner | Imperfect Mum Website | 2012

The Imperfect Mum is a popular online community for mothers. The community is known for its question-and-answer format. Initially, all of the community interaction happened on Facebook. Visual Obsession developed a responsive website for desktop, tablet and mobile devices. It includes blog posts, questions and answers, and links everything to key interest topics. The website monetises by showing responsive banner advertisements. The website has shown to be very popular with the IM community, as it allows people to ask anonymous questions, while also reducing spam and trolling.