Kristy Vallely (daughter of Kevin and Jenny Austin) is “The Imperfect Mum”, a well-known blogger with tens of thousands of followers, high engagement and interaction levels, and a broad influence in Social Media. She is invited to various interstate blogger’s conferences, and asked to critique various products and destinations by organisations such as Port Douglas and Daintree Tourism.
She was also a finalist for Cairns Business Woman of the Year 2005 - Corporate Section. Visual Obsession consults Kristy on relevant jobs, and benefits from her considerable experience. In 2012 she was chosen by Panasonic Japan to run the social media communication for their project of live-streaming the Total Solar Eclipse online using solar-powered equipment.