Election Advertising - Environmental Campaign for Kevin Byrne and Cairns Unity

Briefed to focus the political advertising campaign on Kevin Byrne and the Cairns Unity Team’s environmental achievements, we used images of whale sharks, platypus and other marine life from the extensive digital stock library of broadcast quality file footage, filmed and owned by Visual Obsession. The result was a high quality, broadcast pictorial presentation evoking the emotional response of the viewer to the natural wonders of Tropical North Queensland while showcasing the achievements of the Cairns City Council.