Facebook Social Media Bootcamp

Cairns was selected to host the very first Small Business Bootcamp, run by Facebook at the Rydges Tradewinds. Chris Gillis, Visual Obsession's Online Marketing Manager was asked by Facebook to present sessions in two of the seven speaking slots, one on “How to create a Facebook Ad campaign for your business”, and another on “How to sell products and services on Facebook”. The first session was a very hands-on workshop.

Delegates setup their laptops and we went through the process of creating an ad campaign specific to their business. The workshop was helpful to many delegates as they asked questions and discovered how to target ads for best ROI. The second session focused on the topic of selling products and services on Facebook. Whether you are selling a physical product (shopping cart), a booking (accom, event tickets, tours, etc), or a service (enquiry form), the principles of selling are the same. Optimise the usability of your website, to increase your conversion rate, and then utilise the incredible power of Facebook recommendations to build reach and trust, to stand out from your competitors.

It was great to be a part of the first ever Small Business Bootcamp, and we are excited about the direction Facebook is taking, and new opportunities for Small Businesses. It was also great to see a photo of our session on the official Facebook Marketing page. The sessions were a success, and Visual Obsession has had some great positive feedback. Read more on the Small Business Bootcamp in our blog post: Here