Queensland Transport - Ready for the Road

Visual Obsession adapted Queensland Transport’s Your Keys to Driving in Queensland into an interactive software program and complimentary printed resource booklet for indigenous audiences called Ready for the Road.

The software program features animated indigenous cartoon characters with common indigenous language voice overs to deliver key messages complimented by animated interactive driving scenario demonstrations and road rule quizzes to give users instant feedback about their level of understanding.

The printed booklet features characters from the software program with written versions of the interactive tests and real photos of driving situations taken in regional communities. Ready for the Road is being rolled out across Queensland Transport centres in Cairns, Cape York and Far North Queensland.