Commonwealth Respite and Carelink

Visual Obsession created a print based promotion campaign targeting 14-21 year old indigenous youth who want to stay in school/studies but need to care for a sick, disabled or otherwise in-capacitated family member. The campaign for the Commonwealth Respite and Carelink Centre’s Young Carer Support program featured a mix of original photos shot by Visual Obsession and graphics of graffiti and indigenous people to attract attention among the target market and encourage them to contact Carelink for support with their caring responsibilities so they can remain engaged with their education.