Best Environmental Story
Bob Hale Award - Best Advertising Campaign Across All Media
Ergon Energy undertook a major community-based initiative called Powersavvy; in the Torres Strait region to reduce power consumption.
Visual Obsession was asked to create a pilot programme & accompaning television commercials, which would influence communities to reduce energy use in commercial business premises, government buildings and homes.
Starring Indigenous actor Damon Leftwich, and filmed on location in Bamaga and Thursday Island, powersavvy was given an indigenous specific approach that would be relatable and effective in promoting the theme of "Be smart with power" within indigenous communities.