Australian Coffee Growers Association

Best International Media Advertisement

Finalist | Australian Coffee Growers Association | 2004

This DVD production is a primary marketing tool for the Australian Coffee Growers Association both nationally and internationally. The production was shot over a 10 month time frame, capturing the planting, flowering, harvesting and processing of coffee.

The inclusion of Uluru (Ayers Rock), the twelve apostles on the great ocean road and other iconic shots were used in the introduction to engage the United States target market.

This Australian Coffee DVD was taken by a delegation of coffee growers from the Cairns Tablelands to a major coffee expo in the United States. It was running in the Australian Coffee Growers booth at the expo and often attracted a large audience of interested United States coffee buyers.