Strategic Marketing & Advertising

Visual Obsession was contracted by international company Mango Communications, to produce a Video News Release (VNR), online video and photo gallery for Tourism Australia for the New7Wonders of Nature campaign. Visual Obsession was involved very closely in the creative process, they helped bring Mango Communication's vision to life. To encourage people to vote for the Great Barrier Reef to be one of the New7Wonders of Nature, the video shows snorkelers swimming up to a temporary voting both on the Vlasoff sand cay (“the most remote voting booth in the world”) and voting on an iPad (lucky to have internet access). Andy Ridley (Co Founder of Earth Hour) and Ben Southall (“Best Job in the World” winner) were featured. We had an overwhelming response to the finished product. Once uploaded, the photo album on the Tourism Australia Facebook received over 11,800 likes within a few days (beating their previous record of 8,000), the You Tube video topped over 5,000 views, plus the story was broadcasted on Channel 7, Channel 10, WIN TV, ABC and written about in local newspapers. The job was delivered successfully in the tight deadline - Visual Obsession had little under 12 hours to take a team of 27 out to the reef for filming, filming aerial shots in a helicopter, flying back to the edit suite, editing the footage and photos, uploading to You Tube, Facebook, Twitter and blog at the end of the day. An assessment of the job revealed that Tourism Australia and Mango Communications were extremely pleased with the successful outcome of the project .

Few would argue that in this day and age it is critical for every organisation to have a visible presence on the internet. Within the last few years however, the concept of visibility has changed. Where it was previously acceptable to simply upload a website with information, and hope that people would go and find it; it has become the responsibility of the organisation to go and find the audience. That is where online marketing comes in. How do we mix today's online technologies to achieve maximum engagement with our audience? The first and most critical step is to come up with a strategy. There is no point signing up to a bunch of social media services, and then letting each profile fall into dilapidation and neglect. Visual Obsession has developed Online Marketing Strategies for numerous businesses and government departments. We can help you determine which social media services suit your business goals; how to best use your ongoing marketing budget for maximum engagement; how to measure, assess, and react to, the activity of your audience, how and when to run campaigns for maximum impact; how to minimise risk and deal with online crises; and how to implement an ongoing strategy to ensure your online presence doesn't fall into neglect.

Why have traditional advertising methods (Yellow Pages, Billboards, etc.) taken a nosedive, while online advertising is increasing exponentially? There are four main areas where online advertising shines.

1) Targeting: If you are advertising on sites like Google, you can target your ads by the words that people are searching for. Keyword-targeting makes your ads become incredibly relevant, as you are targeting people not just by what they’re interested in, but when they’re interested in it. When you are advertising on social sites such as Facebook, you can target by demographic and interests for incredibly efficient campaigns. Why spend money advertising to people that don't match your audience profile?

2) Measurement: Instead of crossing your fingers and hoping that an advertising campaign was successful, online advertising gives you detailed real-time statistics about click-through rate, conversions, purchases, and even precise ROI figures for online shops, etc. By changing your ads in real-time and watching the corresponding change in results, you can optimise your campaign's performance.

3) Referrals: Advertising on Social Media sites like Facebook has one huge advantage. When viewing your ad, a Facebook user sees a list of all their friends who already "Like" that page. This is effectively a social recommendations system. Statistics show a 68% lift in engagement with ads that have social recommendations. By reaching out to friends-of-friends your campaign can take on a life of its own.

4) Value: Most online advertising works on a Pay-Per-Click (PPC) method. That means, if nobody clicks your ad, you don’t pay a cent. You only pay for potential leads you get. This is far more efficient than traditional advertising methods that require a monthly or yearly fee regardless of your ROI.

Visual Obsession are Google AdWords Certified Partners, and have run many successful online advertising campaigns on Facebook and other social media. We can even create rich media ads with images, video and more. Contact us for a free quote.