T2D2 - Travel Time Distortion Device

Chris Shaw, author of the book “It’s All Relative: Stories to Shorten your Travel Time” commissioned Visual Obsession to develop promotional designs for the book. The idea behind the book (T2D2 - Travel Time Distortion Device) is that amusing stories can alter your perception of the time taken to travel from one place to another, thus “shortening” your travel time. To portray this, we designed a wristwatch with hands that are distorted in a comical fashion to loop back and point haphazardly at a random spot on the watch face. The design features the client’s colours – yellow, red and black.