Taking Risks? HIV Awareness

Visual Obsession designed a striking print based awareness and advertising campaign to educate fly-in fly-out miners about the statistics and high risk of HIV/AIDS infection in Papua New Guinea (PNG). The campaign, developed in collaboration with Queensland Health, Family Planning Queensland and the PNG government was executed via advertisements in Far North Queensland and PNG newspapers, Air Niugini and Airlines PNG in-flight magazines and large, full colour posters in PNG and regional Australian airports including Cairns domestic and international airports.