Social Media & Online Marketing

Visual Obsession gave a presentation on Trust Based Marketing at the Austropex Seminar. As a social media marketing agency in Cairns, we have seen social media efforts fail so many times when they are not grounded in a solid marketing strategy or focused on a clear goal. At Visual Obsession we are committed to offering strategies and solutions, not just individual products and services. This video is a quick snapshot. If you would like to find out more, feel free to get in contact with Visual Obsession.

Chris and Kevin attended Navigate the cloud with Amazon Web Services in Melbourne. Visual Obsession have been storing data on Amazon cloud over the past four years and we needed to better understand how to leverage the cloud to drive business growth and higher efficiency at a lower cost.

The potential for all businesses, large and small, to lift efficiency with the use of sophisticated and scalable applications on the cloud platform is huge. "As companies begin to understand the benefits that cloud computing brings, they look for hybrid solutions that allow them to use their existing resources for routing work while pushing extra work to the cloud. It's like bringing in temporary workers to handle the holiday rush" (Amazon).

Uploaded files of all types such as music, still images, and videos undergo a number of processing steps such as scanning for viruses and other forms of malware. They can be transcoded, watermarked, checked for duplication and scaled. Once this process is finalised the finished files are stored and made available for online viewing. An on demand basis means you only pay for actual usage with all things taken into consideration, such as bandwidth, CPU Power, and timeframe.

Companies with mission critical dependence on information technology resources need to have a plan in place to deal with cyclones, floods, earthquakes etc. The cloud offers continuity without wasting capital on hardware, that will never be put to use under normal circumstances, and stands ready to be active at a moments notice.

Why have traditional advertising methods (Yellow Pages, Billboards, etc.) taken a nosedive, while online advertising is increasing exponentially? There are four main areas where online advertising shines.

1) Targeting: If you are advertising on sites like Google, you can target your ads by the words that people are searching for. Keyword-targeting makes your ads become incredibly relevant, as you are targeting people not just by what they’re interested in, but when they’re interested in it. When you are advertising on social sites such as Facebook, you can target by demographic and interests for incredibly efficient campaigns. Why spend money advertising to people that don't match your audience profile?

2) Measurement: Instead of crossing your fingers and hoping that an advertising campaign was successful, online advertising gives you detailed real-time statistics about click-through rate, conversions, purchases, and even precise ROI figures for online shops, etc. By changing your ads in real-time and watching the corresponding change in results, you can optimise your campaign's performance.

3) Referrals: Advertising on Social Media sites like Facebook has one huge advantage. When viewing your ad, a Facebook user sees a list of all their friends who already "Like" that page. This is effectively a social recommendations system. Statistics show a 68% lift in engagement with ads that have social recommendations. By reaching out to friends-of-friends your campaign can take on a life of its own.

4) Value: Most online advertising works on a Pay-Per-Click (PPC) method. That means, if nobody clicks your ad, you don’t pay a cent. You only pay for potential leads you get. This is far more efficient than traditional advertising methods that require a monthly or yearly fee regardless of your ROI.

Visual Obsession are Google AdWords Certified Partners, and have run many successful online advertising campaigns on Facebook and other social media. We can even create rich media ads with images, video and more. Contact us for a free quote.

Visual Obsession have given presentations on technology and education at various speaking occasions, including the “Ocean to Outback” nutrition seminar for QLD Health. Social Media is a new paradigm of online communication. Instead of shouting at your audience from a cluttered advertising space, you can develop an open dialogue, improving your professional image and exponentially increasing loyalty. Many perceive social media as scary and uncontrollable, but once you understand the paradigm, it will form an invaluable part of all your communication campaigns.