Road Signage

Communicating through signage has some basic principles but it is usually the design concept and execution of these principles that makes your sign stand out from the rest.

Design

Visual Obsession provides striking design that communicates clear messages and business image. The colour scheme and layout must complement your logo and show off your products.

Visibility

Viewing distance is a primary factor, and the speed at which the audience will view it. Will they be travelling at walking speed or 100km per hour in peak traffic? Your sign’s lettering must be distinguishable from its surroundings and easy to read.

Installation

Once the sign is designed, the correct stock and graphic materials must be selected. It is important that the stock is durable, affordable and hopefully reusable. Strategically position your sign for maximum exposure.