Have you ever wanted to travel the world but are unsure where to go, what to see or even where to start? Wish you could have your very own personal travel guide that is in-expensive, experienced and friendly? Well check out the new Travel Experience website Visual Obsession has just designed and developed!
What a fantastic concept! Travel Experience is a locally owned travel agent, based in Mareeba and Atherton, specialising in group tours and holiday packages all over the world. Travel is their passion, and they are keen to share their experiences with you to help you find your way around the world. Read More
The use of the mobile web has exploded over the last couple of years, with 2011 being the first year that Smartphones have outsold PC’s and Smart phone Internet use tipped to surpass that of PC’s in the immediate future. With the iPhone being the dominant Smart phone platform since its release in 2007: the release of platforms such as Google’s Android has launched the mobile web into unprecedented levels of use.
Australia has the highest use of Smart phones per capita, with 40% (and rising rapidly) of the population connected to the Internet via their mobile phone.The use of mobile Internet services has also been accelerated by social networks such as Facebook, Twitter and Google+. For example: Facebook has around 800 Million monthly active users and about 350 Million of those are accessing the site through their Smart phones.
So after extended legal battles, Facebook’s Timeline is now here. So what do we need to know?
Business Branding
First of all, what does this mean for business branding? So far Facebook has neither confirmed nor denied whether brand pages will get a layout similar to Timeline. We can observe however that Facebook is trying hard to tap into the “personal branding” scene, using subscriptions. Time will tell whether this takes off as Facebook has long been seen as a very personal network. So is it time to start personal-branding on Facebook the way we do with LinkedIn? One very important point to consider in that discussion is privacy.
On Thursday YouTube released the biggest design overhaul in its entire 6 year history, in a bid to change the whole way in which people interact and use the website.
Google’s vision for YouTube is that it’ll become a complete media destination, one which will rival Cable Television. The newly designed homepage has become a hub for the viewer’s content, with a feed running down the centre of the page featuring channels and videos based on site viewing trends and even what their friends on Facebook and Google+ are watching.
This comes after YouTube has announced various changes to the site including a new Analytics system, and announcing that it will be bringing 100 new channels of original premium content to its site. And with its recent announcement of Disney coming on board with putting original content on the site, YouTube is looking to become an ideal spot for advertisers.
With YouTube’s emphasis on promoting itself as an Online Television Platform, this could potentially change how we currently do online video marketing, changing the way we think about promoting content and businesses on YouTube.
In the meantime, we’ve updated our YouTube page to the new design and we’re excited to see what new strategies we can form to take advantage of this new design. Check out our new channel here: Visual Obsession YouTube Page
Great News! Our client EcoSplash has done it again! Still pumped about our awards at the annual Queensland Multimedia Awards, one of which was for the EcoSplash logo design, we are happy to announce that an EcoSplash Pool Design has just been awarded it’s first international Gold Award of Excellence at the recent APSP Presentation at the University of Nevada in Las Vegas/ USA!
We are thrilled for our design and concept to achieve international recognition. Placid Pools as the builder has been awarded a staggering total of 5 Bronze, Silver and Gold Awards in the international arena. We are delighted to share the good news with you. ~ Amanda Spelta, Co-Creator of EcoSplash
What a great night on Saturday. The annual Queensland Multi Media Awards kicked off at 7pm at the Cairns Sebel with a masquerade theme and the flamboyant Queen of Hearts as the MC. The atmosphere was buzzing as the sponsors announced the winners in each category. Out of nine nominations, we won a total of five awards.
This fantastic outcome was made possible by our many amazing clients. We are so lucky to have really great clients that give us the opportunity to create and design award-winning products that they are happy with.
Saturday night was a win for each and every member of our professional team and really demonstrated that collectively we can produce work at a very high level. Together we can achieve more than any one of us could achieve on our own. This level of achievement is only possible when everyone works together to an end goal. Our aim is to see each one of our clients getting a good return on investment from their marketing strategies.
If you think the reef deserves a spot in the 7 Natural Wonders of the World, jump on and VOTE NOW, but be quick there’s only a few days left to vote, as the deadline is 11/11/11.
Here is a video of some of our behind the scenes work:
I recently gave a presentation on Trust Based Marketing at the Austropex Seminar. As a social media marketing agency in Cairns, we have seen social media efforts fail so many times when they are not grounded in a solid marketing strategy or focused on a clear goal. At Visual Obsession we are committed to offering strategies and solutions, not just individual products and services.
I was speaking specifically as a part of the Tourism Session presented by Marcus Brady from Tourism Tropical North Queensland, and Leslie Ring from Enterprise Connect. Also delivering fantastic presentations were Max Shepherd from Skyrail, and Ben Woodward from The CAPTA Group.
The presentation went well, with many attendants expressing interest in learning more. This video is a quick snapshot. If you would like to find out more about social media marketing, or would like us to come and present at your event, feel free to get in contact with me.
Kristy Vallely’s blog The Imperfect Mum is about a mother of three sharing her personal experiences: the good and the bad. Kristy, the daughter of Kevin Austin (Director of Visual Obsession) wanted to start a Facebook page and Blog, but had no idea where to start… So she went to her dad with the Imperfect Mum plan. Kevin deployed the Visual Obsession team to design an Online Marketing and Social Media strategy to help get her story out to other mothers. This included utilising a Facebook Page with a custom landing page, designing and optimising her presence on Twitter and designing and developing a versatile blog.
The campaign was an instant success, with the blog attracting over 5,244 page views and the website receiving 2610+ visits in the first 15 days.
The challenge was set: Visual Obsession had to develop an easy to operate blog that was visually engaging, appealing to its target audience and easily accessible using social media to spread her message.
We have had quite a few people ask about the little orange RSS icon on this blog, so here is a quick overview of RSS feeds and what to do with them.
First of all, RSS stands for RDF (Resource Description Framework) Site Summary, which may sound very technical, but is much simpler than it sounds. Basically, RSS just grabs the latest content from a website without any of the design stuff and presents it in a very simple reading format. Just the content.
Have you ever wanted to travel the world but are unsure where to go, what to see or even where to start? Wish you could have your very own personal travel guide that is in-expensive, experienced and friendly? Well check out the new Travel Experience website Visual Obsession has just designed and developed!
