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GhostNets Australia have done it again!

GhostNets Australia are certainly on a winning streak. Just to add to their growing list of environmental, design and film awards, GhostNets Australia have recently been awarded the 2012 Sustainable Ocean Innovation Award for their work in northern Australia, competing with applications from the US, Canada, Philippines, Fiji, Australia, Indonesia, and the UK.

The award is granted in recognition of contribution and advances in technology and strategies to reduce or repair our impact on our oceans.

The GhostNets Australia program is a fantastic example of innovation in action. Solving our environmental problems needs a healthy dose of lateral thinking in order to first see a solution and then brainstorm a way to make it happen. What particularly impressed us was how they have initiated a program that turns ugly ghost nets into beautiful artwork that is sought after by esteemed collectors of Indigenous art around the world. Not only this, GhostNets Australia is working to determine the source of the nets and resolve a complex social issue by capacity building and partnerships.

- David Lennon, director of Sustainable Oceans International.

We are very honoured to have received this award. This recognition of all our efforts will be a huge boost to our team’s morale as we launch into the next phase of the program – tackling the source of the issue and working directly with fishermen in south east Asia. Thank you.

- Riki Gunn, Coordinator of GhostNets Australia.

Visual Obsession have worked alongside GhostNets Australia for the past three years, including filming, editing, project management and graphic design.
At the 2011 Queensland Multi Media Awards, Visual Obsession and GhostNets Australia won Best Logo Design (Not For Profit) and Best Environmental Story for the documentary titled “The Young Man and the Ghost Net”. This documentary was also selected from numerous video submissions, as one of only nine international documentaries to be highlighted at the 5th International Marine Debris Conference (5IMDC) Movie Night in Hawaii March 2011. In 2012, GhostNets Australia won the Creative Arts Category in the World Wildlife Fund Earth Hour Awards in New South Wales… a very popular choice.

A big congratulations to the hard-working and dedicated team at GhostNets Australia!

 - The crew from Visual Obsession

CLICK HERE to read more about GhostNets Australia and the fantastic work they do.


Bob Manning and his Unity Team scoop the leadership title

Congratulations Bob and the Unity Team, it’s a pleasure working with you.
(The Visual Obsession Crew)

With a clear win for the mayoral position in Cairns, Mr Manning and six of his Unity team are set to join council ranks. Visual Obsession is proud to have assisted with this successful campaign by delivering their message throughout the campaign with the use of online and print media.
The message of Bob Manning and his Unity Team was clear, and how to extend this to the community was the task set for Visual Obsession. By using progressive technology and accomplished staff, Visual Obsession produced a TV Ad, various print media and advertising, the Vote Unity Website and set-up the Social Media marketing.

The outcome of the election held by Cairns Regional Council was a victory and the final count revealed Mr Manning held 55 per cent of the mayoral vote which was 34 points clear of his closest rival, Ms Schier. This success demonstrates the community’s support of a back to basics spending. The Far North’s economy is struggling to recover from the global financial crisis and Bob Manning has vowed to restore confidence and opportunities, synonymous with the wave of success in the 80’s & 90’s.

It’s easy to talk about what’s wrong with the economy in Cairns but it’s going to take a huge effort to make it right.

- Bob Manning

Bob Manning and the Unity Team’s key objectives are:

Cairns Economic Revitalisation:

  • Tourism – restore Cairns as one of the top Australian destinations
  • Retention of ‘trading port’ status
  • Marine industries – ship repairs, white boats, grey boats, protection and preservation of strategic land holdings and port access corridors
  • HMAS Cairns – increased Naval

Economic Diversification:

  • Education – attracting international students to Cairns
  • Tropical expertise – develop potential/specialisation
  • JCU – on campus college / growth

Cairns Regional Council performance:

  • Continuous improvement in service
  • Capital expenditure – not to exceed Council’s forecast capacity

Aviation and Commercial Potential of Cairns International Airport


Unity 2012 and Bob Manning for Mayor

Bob Manning and the Unity 2012 Candidates running for Cairns Mayor and Council Divisions across the Cairns Region in the 2012 local Cairns elections
Over the last few weeks the studio has been buzzing as the entire team at Visual Obsession is busy developing marketing material for Unity 2012 in the lead up to the 2012 Cairns local elections for the Cairns Regional Council area. Once the state elections are over, you will begin to see increased interest over who will be the next Cairns Mayor.

Visual Obsession are working with Bob Manning and the Unity 2012 candidates to get the word out about future opportunities for economic growth in Cairns city & the Cairns region, and the need for strong leadership to take hold of them. A major hallmark of this campaign has been to avoid “putting down” rivals and instead focus on positive messages about Unity 2012 and what they stand for.

The Unity 2012 candidates are a group of community-minded people who have made a decision to step into local government where they can contribute to the development of sound economic management and planning strategies for our region.

The 2012 Cairns elections will be held on 28 April at a polling booth/voting booth in your division. Learn how to vote, and which candidate is running in your division now.

Visual Obsession has been working on producing:


Need a holiday? Your journey begins HERE!

Have you ever wanted to travel the world but are unsure where to go, what to see or even where to start?  Wish you could have your very own personal travel guide that is in-expensive, experienced and friendly?  Well check out the new Travel Experience website Visual Obsession has just designed and developed!

What a fantastic concept! Travel Experience is a locally owned travel agent, based in Mareeba and Atherton, specialising in group tours and holiday packages all over the world. Travel is their passion, and they are keen to share their experiences with you to help you find your way around the world. Read More


The Mobile Revolution

The use of the mobile web has exploded over the last couple of years, with 2011 being the first year that Smartphones have outsold PC’s and Smart phone Internet use tipped to surpass that of PC’s in the immediate future. With the iPhone being the dominant Smart phone platform since its release in 2007: the release of platforms such as Google’s Android has launched the mobile web into unprecedented levels of use.

Australia has the highest use of Smart phones per capita, with 40% (and rising rapidly) of the population connected to the Internet via their mobile phone.The use of mobile Internet services has also been accelerated by social networks such as Facebook, Twitter and Google+. For example: Facebook has around 800 Million monthly active users and about 350 Million of those are accessing the site through their Smart phones.


Facebook’s Timeline

Facebook Timeline of Kevin Austin from Visual Obsession

So after extended legal battles, Facebook’s Timeline is now here. So what do we need to know?

Business Branding 
First of all, what does this mean for business branding? So far Facebook has neither confirmed nor denied whether brand pages will get a layout similar to Timeline. We can observe however that Facebook is trying hard to tap into the “personal branding” scene, using subscriptions. Time will tell whether this takes off as Facebook has long been seen as a very personal network. So is it time to start personal-branding on Facebook the way we do with LinkedIn? One very important point to consider in that discussion is privacy.

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YouTube’s Design Overhaul

 

On Thursday YouTube released the biggest design overhaul in its entire 6 year history, in a bid to change the whole way in which people interact and use the website.

Google’s vision for YouTube is that it’ll become a complete media destination, one which will rival Cable Television. The newly designed homepage has become a hub for the viewer’s content, with a feed running down the centre of the page featuring channels and videos based on site viewing trends and even what their friends on Facebook and Google+ are watching.

This comes after YouTube has announced various changes to the site including a new Analytics system, and announcing that it will be bringing 100 new channels of original premium content to its site. And with its recent announcement of Disney coming on board with putting original content on the site, YouTube is looking to become an ideal spot for advertisers.

With YouTube’s emphasis on promoting itself as an Online Television Platform, this could potentially change how we currently do online video marketing, changing the way we think about promoting content and businesses on YouTube.

In the meantime, we’ve updated our YouTube page to the new design and we’re excited to see what new strategies we can form to take advantage of this new design. Check out our new channel here: Visual Obsession YouTube Page


HOT OFF THE PRESS: International GOLD Award for EcoSplash Design!

Great News! Our client EcoSplash has done it again! Still pumped about our awards at the annual Queensland Multimedia Awards, one of which was for the EcoSplash logo design, we are happy to announce that an EcoSplash Pool Design has just been awarded it’s first international Gold Award of Excellence at the recent APSP Presentation at the University of Nevada in Las Vegas/ USA!

We are thrilled for our design and concept to achieve international recognition. Placid Pools as the builder has been awarded a staggering total of 5 Bronze, Silver and Gold Awards in the international arena. We are delighted to share the good news with you.  ~ Amanda Spelta, Co-Creator of EcoSplash

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2011 Queensland Multi Media Awards


What a great night on Saturday. The annual Queensland Multi Media Awards kicked off at 7pm at the Cairns Sebel with a masquerade theme and the flamboyant Queen of Hearts as the MC. The atmosphere was buzzing as the sponsors announced the winners in each category. Out of nine nominations, we won a total of five awards.

Our other nominations were:

This fantastic outcome was made possible by our many amazing clients. We are so lucky to have really great clients that give us the opportunity to create and design award-winning products that they are happy with.

Saturday night was a win for each and every member of our professional team and really demonstrated that collectively we can produce work at a very high level. Together we can achieve more than any one of us could achieve on our own. This level of achievement is only possible when everyone works together to an end goal. Our aim is to see each one of our clients getting a good return on investment from their marketing strategies.


Tourism Australia – Great Barrier Reef Shoot for the New7Wonders Campaign

If you think the reef deserves a spot in the 7 Natural Wonders of the World, jump on and VOTE NOW, but be quick there’s only a few days left to vote, as the deadline is 11/11/11.

Here is a video of some of our behind the scenes work:

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