Marketing and Strategic Planning

The aim of marketing is to generate income for a company by designing a business offer that satisfies the customer and provides a profitable outcome.

Marketing is simply defined as giving people what they want and supply it in a way that satisfies the customer. Customer satisfaction is the key to successful marketing.

Marketing includes identifying peoples needs, providing the product or service with sensitive response and within a mutually agreed time frame.

Good communication between the business and customers is necessary to focus on what the customers require. Today, customers are very aware and have a high expectation of business. The need for market research is ongoing because market conditions and peoples wants are always changing.

Visual Obsession can take measures to evaluate a marketing campaign at different stages and perform focus testing to establish a control base, gauging public opinion before the campaign launch and ongoing throughout the duration of the campaign to assess the level of effectiveness of the strategies used.

There is a need to identify which mediums are having the most impact, which areas of the message are working, which areas of the campaign are being neglected, as well as suggesting new directions in which the campaign can focus. This focus testing will be combined with process evaluation which takes into account details of the public saturation that is taking place.

When the campaign draws to a close, Visual Obsession can perform further process and outcome evaluation which will demonstrate how successful the campaign was.

• Design and produce resource and advertising materials – Brochures and flyers
• Market segments – Tracking customer demographics with the help of an accounting package
• Market Research
• Identify additional opportunities to maximise exposure and provide other lines of merchandise, product or service.
• Marketing communications strategies
• Community awareness
• Electronic marketing
• Prepare marketing and communications strategy
• Marketing report assessment
• Factor influences
• Visual Standards
• Logo
• Event marketing
• Gauging public opinion
• Distribution
• Event attendance costs
• Launch new look, new product electronically – website
• Yellow pages advertising